Brand Guidelines
Updated April 2025
Logo
Download allIn the zip:
- Logo in color and in black
- Logo reversed
- Social icons
The Places.Travel logo is simple, clean, and full of personality. The stacked logo meets with the "a" and "t" creating a unique intersection. The period is always (unless in a single color) a complimentary color to the rest of the logo.
Places.Travel when written out is always written with leading capital letters, but the logo itself uses all lowercase letters.
Below you will find acceptable uses of the logo and examples of what not to do or how to treat the logo.
Places.Travel when written out is always written with leading capital letters, but the logo itself uses all lowercase letters.
Below you will find acceptable uses of the logo and examples of what not to do or how to treat the logo.
Logo on dark & light
On light backgrounds, use the preferred blue/pink version of the logo, and the white version (with yellow period) on dark backgrounds.
We are always looking for contrast to ensure legibility no matter how big the logo is.
We are always looking for contrast to ensure legibility no matter how big the logo is.
Scale & clearspace
Always ensure the logo is legible and use your best judgement when scaling. If it becomes difficult to read it may be too large or small.
Give the logo room to breathe. If you crowd the logo, it devalues it and removes its prominence. A good rule of thumb is to give it about .5x its height in clear space all the way around.
Give the logo room to breathe. If you crowd the logo, it devalues it and removes its prominence. A good rule of thumb is to give it about .5x its height in clear space all the way around.
Logo bumper
An animated logo bumper was created to be used as a slate when crediting Places.Travel in a production.
Download Video FileLogo don’ts
Our logo is a very important piece of communication in our brand. It is critical to avoid the following improper treatments.
Do not skew or rotate the logo
Ensure enough contrast
Don’t add strokes, shadows, or other effects
Don’t add gradient or pattern fills
Don’t squash or squeeze the logo
Don’t add your own text or alter the logo lockup
Icon
These icons can be used in social media profiles.
