Brand Guidelines

Updated April 2025

Colors

Color conveys emotion.
Color plays a crucial role in Places.Travel's identity. It conveys a sense of personality, creativity, and fun. It’s a collection of bold ideas, coming together to inform a large part of our brand’s unique DNA. Together, this system of colors helps create consistency in our brand and provides needed contrast to ensure our messages are loud and clear.
Primary Colors
Sunset Pink is our primary color and should be used to create impact and capture attention. It's critical to find a balance, though. Used too much, it loses its impact.
Sunset Pink
R 255
G 82
B 95
# FF525F
Sea Blue
R 0
G 114
B 169
# 0072a9
Secondary Colors
Secondary colors should be used as accents. They should be used sparingly and always with deference to our primary colors.
Healthy Green
R 89
G 148
B 222
# 59946f
Happy Yellow
R 239
G 242
B 121
# EFF279
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